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December 2010 
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Louis XV meets Andy Warhol for dinner with Enrico Cassina
Perfect shapes meet the joy of colour, bringing to life Rococò Pop
The master of style plays with the contemporary in a way that perfectly complements the brand, taking a lively, dynamic approach and exploring the possibilities of colour. Colour is in high demand in design and contemporary interior furnishings. A rediscovery of the flavour of the 60's and 70's, it offers new inspiration for experimentation with bright and sparkling combinations.
Always attentive to the influence of art and design, Enrico Cassina, in collaboration with MAADE (Michele Moser, Andrea Bosio, Alberto and Alessandro Ballestrero), has designed a new line of handles that pair form and classic décor with bright and lively new colours.
This experimentation with colour is in pure Enrico Cassina style – the colour embellishes a Rococo décor with handles in the style of Louis XV. A colour made vibrant as the light is refracted in the details, brightening and enhancing the shade.
Since its establishment, Enrico Cassina's style has always been a celebration of the beauty and spirit of our times. Delight today is found in a revival of colour, a pop colour, bright, full, like a good laugh, a summer run, a dive in the sea.
Lively, happy, pop. Or rather Rococò Pop.
Rococò Pop is available in six versions: Yellow, Red, White, Black, Purple, Blue, all of which are coordinated with window and tilt and turn handles.
Technical notes:
The finishing method perfectly balances a desire to enhance the precious details of the Rococo motif and ensure its durability, a rather difficult task for such a decorative style.
A primer is applied to the to the brass handles to provide adhesion to the substrate surface and excellent protection both from oxidation and scratches. Items are then oven-dried at 180°.
After cooling, a meticulous polishing procedure is performed to ensure the finished product is perfectly smooth to the touch. Handles are then cleaned and refinished with two coats of coloured varnish. Upon completion of this step, items are once again oven-dried at 180°.
Wear resistance is thus comparable to that of a car finished with metallic paint while at the same time clearly displaying all the details of the Rococo design.
ROCOCO' POP PROJECT BY MAADE
MICHELE MOSER
Born in Mendrisio in 1971 and raised in Locarno, he left his hometown and moved to Lausanne to finish his studies and there entered the world of design and architecture. After designing various furnishing objects, he founded an architecture studio in Lugano where he designed and created many works for the entire Canton Ticino and Piedmont. Highly versatile, he became more involved in the art world and ancient African art in particular, becoming an ardent collector.
Over the years Michele Moser has taken numerous trips to the Dark Continent and has developed an extensive art collection representative of the multiplicity of cultures in Africa, now on display in his work, "Presenze d'Africa".
ALESSANDRO BALLESTRERO
Born in Genoa in 1980, he first became involved in architecture and design during his studies at the University of Genoa.
At the university he became interested in photography and product design, dedicating his time to research and experimentation.
Since 2007 he has worked with his father's studio participating in projects and creations in northern Italy.
Ballestrero has participated in various competitions and photography exhibitions and for around 6 years has collaborated with his friend and colleague Andrea Bosio in developing and carrying out industrial design projects.
ANDREA BOSIO
Born in Genoa in 1980 he obtained a degree in architecture after a year's studies at the École Nationale Supérieure d'Architecture de Lyon, France.
He became involved with design during his early years at the university, experimenting with different materials and technologies and participating in various national competitions.
A photographer of architecture and urban landscapes by passion and profession, he collaborates with various studios and has participated in a variety of exhibitions in Italy, France and Germany.
Since 2008 Andrea Bosio has been a member of a group of young architects who work on public spaces, exhibition designs and urban installations.
ALBERTO BALLESTRERO
Born in 1948 in Genoa and graduating from the Faculty of Architecture in Genoa in 1975, Alberto Ballestrero has dedicated himself to graphic arts and piano studies.
In 1980 he established his own architecture studio and completed a number of projects in the residential, hotel and commercial sectors throughout Italy, France, Switzerland and even in Africa (Nigeria, Angola).
Fascinated by the East, he travels throughout India and Vietnam in search of new materials to bring back to Italy and use in his projects.
He is also involved in design, creating components, furniture and accessories and furnishing private yachts.
He recently collaborated with important artists of international renown on the creation of a modern art foundation in Camogli.
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